Privacy Policy

Chromatic (“we,” “us,” or “our”) respects your privacy. This policy describes the information we collect, how we use it, and the choices available to you when you visit wearchromatic.com.

Information we collect

When you browse our site, place a pre-order, join a waitlist, or interact with our emails, we may collect your email address, order details, device and browser information, IP address, and information about how you interact with our pages. We use Shopify to process purchases and Lovable Cloud to store waitlist sign-ups.

Advertising and analytics

We use the Meta Pixel (Facebook/Meta) and similar technologies to measure the performance of our advertising, improve our marketing, and understand how visitors move from our site to checkout. These tools may collect your IP address, browser information, and the pages and products you view. Meta and other partners may also receive hashed or cookie-based identifiers for measurement and ad optimization.

How we use your information

• To fulfill pre-orders and send shipping updates
• To notify you when a product or connector becomes available
• To measure, optimize, and personalize our advertising
• To respond to your support requests
• To detect fraud, abuse, and unauthorized activity
• To comply with legal obligations and protect our rights

Sharing your information

We may share your information with service providers such as Shopify, Meta, shipping carriers, and email platforms to operate our business. We may also disclose information when required by law, to enforce our terms, or to protect our rights, property, or safety.

Data retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your choices

You can unsubscribe from marketing emails at any time using the link in the email. You can manage your ad preferences through Meta’s Ad Preferences page. In certain regions, you may have rights to access, correct, or delete your personal information; such requests are subject to verification and applicable law.

Dispute resolution

Any dispute relating to this privacy policy or your use of the site will be resolved through binding individual arbitration in the State of Texas, except where prohibited by law.

Contact us

Questions about this policy? Email us at info@wearchromatic.com.